Trends and quality are two important aspects of any fashion label to work in the market. With both at its place, KoAi made its mark in the fashion industry. The label was launched at the Lakmé Fashion Week in August 2019 in Mumbai. Known for its non-fussy and daily clothes, the label has also got an exclusive collection of outfits right from the long lost ancient Indian fabric technique of Dabu print to the modern-day wardrobes. The brand name KoAi is a Japanese word which means love child.
With a lot of love, the founder Anugrah Chandra established this fashion label which has got the best daily-wear outfit collection. The varied collection of outfits with silhouettes gives an international appeal with Indian origin. Chandra’s label in less than a year created a rage among all the fashion lovers. The outfits are treated with modern technology dipped in wide-ranging graphics on the best fabrics like pure silk, chiffon, georgette and satin. Anugrah Chandra who is also the creative director at KoAi states that the outfits can be worn at any occasion and has a reach all over the country.
However, it is still not known to many that Chandra has a background from law and does not belong to the fashion industry. In 2013, after his graduation from Amity Law School in Uttar Pradesh, he worked with his father at a law firm. He even was a part of iAnugrah.com, a personality development program for the UPSC aspirants. After years, he realized that he yearned for fashion. Learning and training by himself, he decided to call it quits to his kaw career and decided to work in the fashion industry. By hard work, Chandra’s work got recognised and his fashion label became a prominent name in the market.
Talking about his transition of career, Anugrah said, “It is very difficult to switch careers when you are at the peak. I was always appreciated for my fashion and that’s when I thought to launch my own fashion label.” Priyanka Chopra Jonas, Shilpa Shetty Kundra, Kajol, Sonakshi Sinha, Yami Gautam, Dia Mirza, Kusha Kapila, Mini Mathur and many other popular names have worn the outfits from the fashion label in the past. Gradually, KoAi is marching towards its expansion across the country and has the outfits available in multi-brand stores including Ensemble, Ogaan, Evoluzione, Aza, Elahe, Anahita, Aza, Cult Modern and many more. The fashion outfits from the brand can also be purchased from Koai.in.