The professional landscape for makeup artists in India is expanding beyond client-based services toward education and skill development. In tier-two markets, structured masterclasses are emerging as an alternative to informal learning routes. Aayushi Patel, a makeup artist based in Ahmedabad, recently conducted a six-day training programme that brought together aspiring and working artists looking for industry-aligned techniques. The sessions prioritised hands-on learning, focusing on practical execution and client-facing scenarios.
This approach reflects a wider change in how beauty careers are being built. Rather than relying solely on apprenticeships or short workshops, many professionals are seeking comprehensive training modules that address both technical skills and business understanding.
Patel’s background in bridal and fashion work across Gujarat provided the foundation for this shift. Over time, her portfolio has expanded to include editorial assignments and collaborations within the professional beauty space, indicating the increasing mobility of regional artists.
Observers point out that the growing demand for certification-based learning is tied to the perception of makeup artistry as a sustainable, long-term profession. Training formats that simulate real assignments are becoming central to this evolution.
Discussions around taking the masterclass model to metropolitan markets suggest that education may become a key growth avenue for independent artists. The movement from service provider to educator is gradually redefining professional trajectories within the beauty sector.
