It is a real-life story of a young business-couple who has successfully leveraged their mutual trust, understanding of working styles, and personal skills sets to build a business.
Gurugram: When life throws challenges, you might need making a door to let in opportunities. Succeeding in business is tough; but it can be a humongous task for women entrepreneurs, considering all the family responsibilities and social burden they carry on their shoulders. Still, we have so many successful business ladies who have marked their mettle against all sorts of difficulties in India. Khushei Aggarwal is a proud member of the same fraternity. She is also a successful homemaker and a mother of two.
Today, Khushei Agarwal and her husband Himanshu Gupta, are well-known in Delhi NCR region for their private label manufacturing Company CasaJoya. They started the business together in 2012 on a shoestring budget, without any investor to backup, and achieved their way out to success leveraging their business passion and personal strengths.
‘E-commerce is a revolution; especially for women entrepreneurs in India. We have the liberty to start working from home. I, too, started CasaJoya when my boy was just 1.5 years old. Doing assignments online was the only option left after taking care of my kid.’ – Khushei Agarwal, CasaJoya.
ECommerce’s growing popularity in India helped them achieve their dream as CasaJoya is now active on all the major online platforms. Presently, CasaJoya connects end-customers to owner-designers of ‘online-only’ private labels and brands. The Company offers a full-package apparel manufacturing service covering 150 product categories, including 25 majors categories like sportswear for men, women, kids wear, home furnishing and many others. Along with manufacturing, CasaJoya supports product design & development, quality control, shipping and end-customer management for anyone willing to launch their garment labels and brands.
The Company is a proud ‘Make in India’ success story with over 1 lakh pieces’ monthly production capacity and inventory of over 12,000 items at any point in time. It is not a small feat considering the Company’s age and the limited capital Khushei and Himangshu started with a few years back. It owns brands like Chrome & Coral sportswear for men and women; Crease & Clips western clothing range for women, and soon-to-launch online store Klick2Style. Quality products for masses at value price points are the competitive edge of CasaJoya. The Company wants to launch its private labels soon.
This wife-husband entrepreneur duo brings together their shared values, trusts and professional insight in the business. Their familiarity with each others’ work styles, passions, and unique skills fueled the success of CasaJoya. Khushei has years of management experience in the corporate industry and a teenage passion in apparel design and making, while Himangshu is an IT professional by training. They started the business in 2012 just after getting married. Himanshu left his full-time IT job and took the responsibility of managing operations in 2014 as CasaJoya started growing significantly. Khushei now concentrates on design, product development and manufacturing. Their experience can be an inspiration for many others willing to start their entrepreneurial journey in eCommerce.
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