Saurabh Bavaliya (Sharma), founder of Ezilon Media and a public relations and marketing specialist with over 12 years of industry experience, has shared his views on the rapidly viral “Cockroach Janta Party (CJP)” trend, describing it as a “strategically amplified online narrative” that Indian youth should analyze carefully rather than follow emotionally.
The satirical online movement has recently gained massive traction across social media platforms, drawing millions of followers and triggering political discussions nationwide.
According to Saurabh Bavaliya (Sharma), the sudden rise of such a trend should be viewed in the broader context of global geopolitics, digital influence campaigns, and modern psychological narratives spread through social media.
“I believe this is another strategic narrative game emerging after the rise of right-wing politics in West Bengal — a state that has historically remained important in shaping political influence in India. During colonial times, the British entered and established influence through Bengal, and after Independence, this is the first time strong right-wing politics has gained such dominance there,” he said.
He further stated that India’s growing global presence and strengthening ties with countries across Europe and Russia have increased geopolitical competition.
“India today is becoming stronger diplomatically and economically. Naturally, some global powers may not be comfortable with India becoming fully independent in influence and policy-making. History shows how global alliances are often built around strategic interests,” he added.
Saurabh also pointed toward the role of digital amplification and influencer culture in shaping public opinion online.
“As someone who has worked in PR and marketing for over 12 years, I always tell people that with enough money, almost anything can be made viral overnight. You simply need meme pages, influencer collaborations, high-reach social media accounts, and coordinated campaigns to push a narrative aggressively,” he stated.
Recent reports have highlighted the explosive social media growth of the Cockroach Janta Party, whose founder, Abhijeet Dipke, is reportedly studying public relations in Boston and was previously associated with political communication work.
Saurabh questioned whether Indian youth are critically examining the motivations behind viral online movements.
“If an IIT student invents something innovative, it often doesn’t go viral without promotion or paid campaigns. So people should understand that online popularity is not always organic. Youth should think carefully before blindly participating in digital trends or sharing personal information with individuals operating outside the country,” he said.
He also referenced social media commentator and educator Khan Sir as someone he believes presents information in a balanced and motivational manner.
“I appreciate Khan Sir because he motivates students positively and avoids unnecessary negativity. Young people should follow individuals who encourage growth, knowledge, and constructive thinking rather than constant outrage,” he added.
At the same time, Saurabh clarified that he is not against raising voices on important social issues.
“I am not saying people should remain silent against crimes or injustice. Every citizen has the right to speak up. But it should happen with proper understanding, responsibility, and factual awareness — not just because something became viral online,” he explained.
The viral rise of the Cockroach Janta Party began after controversial remarks linked to unemployed youth triggered backlash online, eventually evolving into a satirical internet movement.
Saurabh concluded by urging Indian youth to focus on critical thinking, national awareness, and media literacy in an era where narratives can spread globally within hours.
“Not every man is a criminal, not every woman is a victim, and not every internet user is a ‘cockroach.’ Context matters. Young people must learn to differentiate between genuine activism and emotionally-driven digital manipulation,” he said.
