Influencers – it’s a strange social phenomenon but one that exists, nevertheless. No matter where you stand on influencers – love them, hate them, or loathe them – influencers are here to stay, and they may have even contributed to your very life! The horror, right? Influencers need not only spout nonsense. In fact, many of these people who are “influencers” will actually influence areas that take skill, knowledge, and expertise and not just a soft spot for the finer things in life.
To put it this way, an influencer is a person who influences and not someone who just enjoys traveling and showing you the life YOU could have had. In any event, picking an influencer to follow is like picking a roulette version – you can pick the American version for that extra zero, or you can stick with European roulette, as you clearly know it to be the preferred option overall.
Regardless, today we ask the question – who are the most prominent influencers in India, and what have they done to get there? Here is a breakdown.
| Influencer | Field |
| Faisal Shaikh | Fitness and lifestyle |
| Avneet Kaur | Fashion and lifestyle |
| Vivek (Fit Tuber) | Health and food |
| Nikhil Sharma | Travel vlogger |
Faisal Shaikh
Faisal Shaikh is possibly one of the most influential people in India when it comes to social media. The area of interest for the influencer is exactly what you thought it would be – fitness and lifestyle, and there is no shame in this.
Essentially, Shaikh will post a lot on Instagram and advise followers to make certain lifestyle changes or recommend various goods. One great thing about Shaikh is that the materials that are put online are not meant to be exclusive, as they do not seek to tell people that only goods of a certain price range make sense.
Quite to the contrary. Shaikh would be happy to visit a thrift shop as much as some of the most expensive clothing and cosmetics outlets. It’s about finding a balance and keeping a budget. Shaikh advises and argues that any budget can help consumers find goods that are not only great but also have an excellent underlying quality.
Because the channel focuses on creating real value for regular Indians, Shaikh’s influencer status has been etched in the stone of Indian social media, and it is unlikely to be effaced from there any time soon!
Avneer Kaur
Avneer Kaur is an Indian actress, and when she is not shooting productions in Bollywood, she doesn’t mind sharing her fashion advice. Once again, Kaur caters to an audience of regular Indians, and she tends to push luxury goods as much as stuff that you can find in most outlets.
Kaur has a distinct sense of style, and she shows her followers how they can buy clothes that are not overly expensive but will make them look ravishing. At the same time, Kaur is not shy about flaunting her wealth a bit, buying luxury goods and visiting high-end shops.
Overall, Kaur is not an influencer who is intimidated by being herself, and her honesty with her followers is what makes her so great.
Vivek
Getting slim and healthy is not only within reach – it’s an inevitability if you tend to follow Vivek, India’s foremost influencer on health and food. Vivek will tell you how to cook affordable meals and bust the myth that you need a lot of money to eat healthy.
In fact, certain foods are mandatory, and yes – they would cost more to get if you want to really get those health benefits. In any eventuality, Vivek will show you how to eat healthy and grab good grub on the go, focusing on:
- Plan based options
- Supplementing your meals with meat
- Avoiding saturated fats
- Saying no to highly processed sugars
All in all, Vivek is a constant inspiration for how we can live better, healthier, and more meaningful lives without turning away from our favorite snacks at all! With this in mind, it’s time to take a closer look at the next blogger, who will tell us about traveling.
Nikhil Sharma
As India is getting richer and more people are now looking outwards, Nikhil Sharma is one of the go-to influencers in the country to help well-heeled Indians choose destinations. He is probably the most-watched travel blogger online, and this is just as well.
His videos are insightful. He navigates abroad skillfully, and he is always able to offer information to his followers.
But it’s not just about traveling abroad, Sharma notes. India is a huge place filled with an inexhaustible variety of places to see, and Sharma has made a point of demonstrating the inbound tourism in the country and why it’s worth traveling around India as well.
