Mumbai: Ganesh Sharma, also well known as Santy Sharma within the entertainment industry, has made a press release announcing the inauguration of his own film production company, DigitalYoog Media Production, a WIFPA-registered production house. This move signifies an official foray into the Indian film industry and the digital content business for the rapper-entrepreneur. With more than a decade of experience working in the music and entertainment industry, Santy Sharma stands out as a rapper, singer, and performer. Having worked with numerous established names and production crews, Sharma has established a distinct niche for himself that combines creative artistry with entrepreneurial drive.
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DigitalYoog Media Production
Santy Sharma’s new venture, DigitalYoog Media Production, will be the production arm of his media company, DigitalYoog Media, which is already recognised for its digital Public Relations PR services, News websites, and Music Record Label. The production company will work on creating a gamut of content ranging from Feature Films, short films, Music videos and Web Series to OTT projects and documentaries.
“This is a natural progression of my path in entertainment,” Sharma stated in a short release. Following years working in music and digital industry, I believed the moment was proper to create a platform that empowers independent creators and brings alternate stories to screens.
Future Projects
As per sources within the company, the production house is already in initial talks with partners for future projects. The company is also establishing in-house post-production facilities, targeting end-to-end operations from development to distribution. WIFPA registration provides validity within the Indian film production community, allowing access to union backing, production facilities, and industry-standard procedures—a significant landmark for any production organisation
Leadership of Santy Sharma
DigitalYoog Media, incorporated in 2019, has rapidly evolved its offerings from Public Relations, Website development and Digital Services to full-range branding, media outreach, and music distribution. Under Santy Sharma’s leadership of its creative endeavours, the firm is currently positioning itself as a hybrid model between a digital agency and a content behemoth. Industry analysts say the expansion fits in with a continuing pattern where music artists and new media entrepreneurs are constantly branching out into content production, leveraging the growth in OTT viewing and interest in local storytelling. Currently, Sharma seems to be working on establishing a groundwork for the production unit while maintaining his independent music career as a flag bearer for DigitalYoog Media Records.
