Emerging Trends in Social Media Marketing in India

The immense capability of social media marketing in distinguishing a business in today’s market is undeniable. Numerous national and international brands have developed a cult following and loyal patronage based on their social media presence. In fact, there are businesses whose chief business model is dependent on social media marketing in India.

However, to leverage the medium, one needs to be aware of the latest trends ruling the social media space. From short-form videos to interactive content, the world of social media consists of varied mediums to reach the audience. This blog will outline the top 10 emerging social media marketing trends in India.

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What is Social Media Marketing?

Social media marketing is a dynamic digital strategy that leverages social platforms to promote brands, products, or services. It encompasses a range of activities, from content creation and audience engagement to advertising and analytics. These activities enable businesses to reach potential customers with tailored content.

Social media marketing in India is quite popular among brands to reach customers in a casual setting. Most of the D2C brands also use social media marketing to sell their products directly.

Top 10 Trends in Indian Social Media Marketing

Here are the most popular emerging trends ruling social media marketing in India currently:

1. Audio-Visual Content

From 30-second snippets to one-and-a-half-minute reels to long-form videos, visual content is ruling supreme in social media marketing in India. This is because most of the social media platforms are pushing video content to meet the rising consumer demand in the country. Businesses are also utilizing live content and streams to promote their brands on social media. Instagram and YouTube are the top two channels supporting the growth of video-based social media marketing in India.

2. Influencer Marketing

Gone are the days when influencers were just other social media users creating content for themselves. They are now the most common and crucial kind of brand ambassadors for businesses of all kinds and sizes. Therefore, influencer marketing is on a steady rise in social media marketing in India.

Collaborating with influencers allows businesses to tap into their engaged and loyal followers, amplifying brand reach and credibility. Authenticity and relevance are key in successful influencer partnerships, as audiences are increasingly discerning and seek genuine connections.

3. Crisis Management

The world is volatile and highly polarised these days. Even a small crisis, therefore, can result in a huge controversy for your brands. Social media marketing in India is now standing out as a reliant crisis management tool for businesses. It allows brands to explain their stand and interact with the audience immediately and in a relatable manner.

4. Hyper-Local Targeting

Businesses are harnessing data-driven insights to tailor content and offers based on individual preferences and behaviors. Social media marketing in India also requires content to be delivered in different languages and dialects to reach consumers in specific geographic areas. This allows brands to build loyal customer bases across the country and have a deep connection with the audience.

5. Social Commerce

The convergence of social media and e-commerce is revolutionizing the way businesses sell products and services. Social media marketing in India is also paving the way for better social commerce. Brands can integrate their products within social media content and connect them directly to their websites for better sales. Partnering with influencers and other brand custodians online improves the chances of getting recognized by customers at the right place at the right time.

6. User-Generated Content

Some users on social media are an agency in themselves. They are creative, catchy, and know how to get the audience’s attention. They are pro salespersons and can seamlessly integrate brands into their content. Therefore, encouraging these users to create content around your brand via targeted campaigns can bring out amazing results. With a growing user base, social media marketing in India is set to benefit a lot from user-generated content in the coming days.

7. Brand Activism

People are quite serious about what kind of brands they want to purchase today. They tend to be inclined towards socially aware brands that use their businesses to benefit society. Social media marketing in India, therefore, requires brands to pick causes that integrate well with their products. This not only gets customer attention but also improves brand image. This way, brands can create a tight bond with socially conscious customers.

8. Augmented Reality (AR) and Virtual Reality (VR)

Brands are relying heavily on AR and VR to stand out in the social media marketing space. They help brands create an immersive, interactive, and individual experience for each user, fostering a lasting partnership with communities. AR filters, VR-powered events, and using a mix of both for personalized ad campaigns are unlocking new avenues for engagement and storytelling. Businesses are exploring creative ways to integrate AR and VR into their social media strategies to provide unique and memorable experiences for their audience.

9. Chatbots

People want an instant resolution to their queries and complaints these days. And the fastest way to reach out to any brand is through social media. Including chatbots in strategies of social media marketing in India not only enhances the customer experience but also frees up valuable human resources for more complex tasks. This also improves brand authenticity when people get instant solutions and communications from a brand.

10. Data Privacy and Compliance

As concerns over data privacy escalate, businesses are placing a greater emphasis on compliance with data protection regulations. Transparency in data collection and usage is paramount. Building trust with consumers by demonstrating a commitment to safeguarding their data is a critical aspect of social media marketing in India.

How to Build the Best Social Media Marketing Strategies In India

To get the most out of your efforts towards social media marketing in India, you must rely on partners like AdLift. The agency, trusted by the biggest of the brands, creates modern, consumer-friendly, and relatable content for your social media platforms. They keep an active eye on emerging trends and curate social media content strategies based on that.

Visit their official website to know more!