In the world of regional Indian music, some stories unfold quietly yet leave a lasting impact. MAD4MUSIC, a Chandigarh-based music label, is one such name that has steadily made its presence felt in the Punjabi music industry. Founded in 2012 by Pushpinder Pal Singh Dhaliwal, known widely as Pinky Dhaliwal, the label has become synonymous with authenticity, raw talent, and organic digital success.
Over the years, MAD4MUSIC has worked with notable artists such as Sunanda Sharma, Ninja, Nachattar Gill, and Jassa Dhillon — giving space to both emerging voices and established names. From romantic melodies to high-energy tracks, the label has contributed to shaping the sound of modern Punjabi music.
The Breakout Success of “Garroor”
In May 2025, MAD4MUSIC dropped a new track titled “Garroor,” and within weeks, the song turned into a viral sensation. Sung by Gulab Sidhu, featuring Mahi Sharma, the track is a blend of emotion, intensity, and cultural pride — true to the Punjabi spirit. The lyrics, written by Kavy Riyyaaz, are sharp and expressive, while the music by Diamond adds a powerful modern edge to the song.
The music video, shot with cinematic detail by Gavy Khaira, captures the mood and grit of the song perfectly — highlighting themes of identity, attitude, and emotion. It’s not just a song you listen to; it’s one you experience.
Within a month of its release, Garroor crossed over 14 million views on YouTube — a major milestone for any independent label, let alone one rooted in regional storytelling.
What Makes MAD4MUSIC Different?
Unlike commercial labels that often rely on formulas and flashy marketing, MAD4MUSIC has always taken a content-first approach. Its focus has been on developing meaningful songs, pushing local stories, and nurturing real voices rather than relying on trends.
Their digital strategy has also been ahead of the curve. With strong performance on platforms like YouTube and Instagram, the label has built a loyal fanbase, not just in India, but among Punjabi music lovers across Canada, the UK, Australia, and beyond.
A Label That Grows with Its Artists
While many labels treat artists as products, MAD4MUSIC has developed long-term relationships with the talent it promotes. Whether it was supporting Sunanda Sharma in her early breakout days or providing a launchpad for new voices like Gulab Sidhu, the label has built its reputation by betting on raw potential — and delivering.
Final Thoughts
The story of MAD4MUSIC isn’t about instant fame or big-budget glitz. It’s about commitment to music, connection to culture, and consistency in craft. The success of “Garroor” is just another reminder that even in a world driven by algorithms and numbers, authenticity still strikes the loudest chord.
As MAD4MUSIC continues to grow, one thing remains clear: this is a label that doesn’t just release songs — it builds moments.
